Eric Ries
Noiseproof SummaryEric Ries defines a startup as a group of people dedicated to creating a new product or service under extreme uncertainty.
Startups’ biggest challenge is building and launching products that meet customers’ needs. Therefore, most startups fail because they use traditional development method that delays learning customers’ needs.
However, many of those failures are preventable. The Lean Startup is a new approach adopted globally, changing how companies are built and new products are launched.
