Getting to Yes (Dummy Content Testing)

Getting to Yes (Dummy Content Testing)

Bruce Patton, Roger Fisher, William Ury

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Negotiating Agreement Without Giving In

The book that completely changed how millions of people negotiate. Over 5 million copies sold!

Getting to Yes is a groundbreaking guide to negotiation, offering a straightforward, universally applicable method for reaching mutually beneficial agreements in any type of conflict.

Written by negotiation experts Roger Fisher, William Ury, and Bruce Patton, the book introduces the concept of Principled Negotiation, which is built on four core principles: separating people from the problem, focusing on interests rather than positions, creating options for mutual gain, and using objective criteria to address conflicting interests.

Whether you’re dealing with personal disputes, business contracts, or international conflicts, Getting to Yes provides proven strategies to help you reach agreements without compromising your values.

Bruce Patton

Bruce Patton is an American author, mediator, and expert in negotiation and conflict resolution. He co-founded the Harvard Negotiation Project and is a co-author of Getting to Yes: Negotiating Agreement Without Giving In, a seminal book that introduced the concept of principled negotiation.

Patton's work focuses on helping individuals and organizations resolve conflicts through collaboration and creative problem-solving. He has also been instrumental in designing negotiation strategies for various global organizations and governments.

Patton continues to be a respected figure in the field of negotiation, contributing to both academic and practical advancements in conflict management.

Roger Fisher

Roger Fisher was an American academic, lawyer, and pioneer in the field of negotiation and conflict resolution. He served as a professor at Harvard Law School, where he co-founded the Harvard Negotiation Project.

Fisher is best known as the co-author of the influential book Getting to Yes: Negotiating Agreement Without Giving In, which introduced the concept of principled negotiation. His work emphasized collaboration, mutual interests, and creative problem-solving in resolving disputes.

Throughout his career, Fisher advised governments, corporations, and international organizations, leaving a lasting legacy in the field of negotiation. He passed away in 2012.

William Ury

William Ury is an American author, anthropologist, and expert on negotiation and conflict resolution. He co-founded the Harvard Negotiation Project and is best known for co-authoring Getting to Yes: Negotiating Agreement Without Giving In, a groundbreaking book on Principled Negotiation.

Ury's work has focused on creating win-win solutions and fostering collaboration in high-stakes disputes. In addition to his books on negotiation, he has played a key role in mediating international conflicts and advising governments, businesses, and organizations on effective negotiation strategies.

Ury continues to be a leading voice in the field of conflict resolution.