Bruce Patton, Roger Fisher, William Ury
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The book that completely changed how millions of people negotiate. Over 5 million copies sold!
Getting to Yes is a groundbreaking guide to negotiation, offering a straightforward, universally applicable method for reaching mutually beneficial agreements in any type of conflict.
Written by negotiation experts Roger Fisher, William Ury, and Bruce Patton, the book introduces the concept of Principled Negotiation, which is built on four core principles: separating people from the problem, focusing on interests rather than positions, creating options for mutual gain, and using objective criteria to address conflicting interests.
Whether you’re dealing with personal disputes, business contracts, or international conflicts, Getting to Yes provides proven strategies to help you reach agreements without compromising your values.