Roger Fisher, William Ury, Bruce PattonNoiseproof Summary
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30 years ago, two Havard professors started a project called the "Harvard Negotiation Project". As part of this project, they dedicated decades of their lives to researching the most prominent negotiations in the last 100 years.
This research led to a ground-breaking discovery that most people negotiate using the same ineffective strategy called "Positional Bargaining".
So the Harvard Negotiation Project team invented a new Negotiation Strategy called "Principled Negotiation". And this strategy completely changed how millions of people negotiate.