Roger Fisher, William Ury, Bruce PattonNoiseproof Summary
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The book that completely changed how millions of people negotiate. Over 5 million copies sold!
30 years ago, two Havard professors started the "Harvard Negotiation Project". As part of this project, they dedicated decades to researching the most prominent negotiations in the last 100 years.
This research led to a ground-breaking discovery that most people negotiate using the same ineffective strategy called "Positional Bargaining".
So the Harvard Negotiation Project team invented a new Negotiation Strategy called "Principled Negotiation". And this strategy completely changed how millions of people negotiate.
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