Simon SinekNoiseproof Summary
Log In to Subscribe
Preview is FREE
The inspiring, life-changing bestseller that started the WHY revolution.
Discover the book that is captivating millions of people around the world. This book served as the basis for one of the most popular TED Talks of all time, with more than 58 million views and counting. Hundreds of millions of people have watched Simon Sinek`s videos on social media.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others?
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way, using the exact same pattern. And it's the complete opposite of what everyone else does.
Sinek calls this powerful idea, this powerful pattern, The Golden Circle. The Golden Circle provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.