We’ve discovered that all non-fiction books communicate ideas in the exact same way: Idea, Explanation, Noise. Yup, noise.

Every non-fiction book has 3 main parts: idea, explanation and noise.

• The main idea is displayed on the book cover.
• The explanation and the noise are located inside the book.
• The explanation is the most important part and the noise is the less important part.
• The noise is randomly scattered throughout the book, and it distracts our attention from the book’s explanation.