Start with WHY

Simon Sinek

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4 chapters and 36 sections in free content.
11 chapters and 93 sections in premium content.
15 chapters and 129 sections in total.
Complete summary audio duration: 2h 7m

How Great Leaders Inspire Everyone to Take Action

The inspiring, life-changing bestseller that started the WHY revolution.

Discover the book that is captivating millions of people around the world. This book served as the basis for one of the most popular TED Talks of all time, with more than 58 million views and counting. Hundreds of millions of people have watched Simon Sinek`s videos on social media.

START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others?

START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way, using the exact same pattern. And it's the complete opposite of what everyone else does.

Sinek calls this powerful idea, this powerful pattern, The Golden Circle. The Golden Circle provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Simon Sinek

Simon Sinek is an unshakable optimist who believes in a bright future for humanity and our ability to build it together.

Simon discovered a remarkable pattern in how the greatest leaders and organizations think, act, and communicate. This pattern, called the Golden Circle, explains why some leaders are able to inspire when others don`t.

He teaches leaders and organizations how to inspire people and has presented his Golden Circle idea around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon.

Chapter - Introduction

i1 - Leadership, a God-Given talent or a skill anyone can learn?

Although some “natural-born leaders” may have been born with the capacity to lead, the skill is not only limited to them. In fact, we can all learn how to be great leaders.

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Free content: 4 chapters and 36 sections.

Premium content: 11 chapters and 93 sections.

Complete summary: 15 chapters and 129 sections.

Subscribe for full access.

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