Start with WHY

Simon Sinek

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4 chapters and 36 sections in free content.
11 chapters and 93 sections in premium content.
15 chapters and 129 sections in total.
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How Great Leaders Inspire Everyone to Take Action

The inspiring, life-changing bestseller that started the WHY revolution.

Discover the book that is captivating millions of people around the world. This book served as the basis for one of the most popular TED Talks of all time, with more than 58 million views and counting. Hundreds of millions of people have watched Simon Sinek`s videos on social media.

START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others?

START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way, using the exact same pattern. And it's the complete opposite of what everyone else does.

Sinek calls this powerful idea, this powerful pattern, The Golden Circle. The Golden Circle provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Simon Sinek

Simon is an unshakeable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to helping advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.

As an unshakeable optimist, he believes in our ability to build this world together.

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact.

Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.

Simon discovered a remarkable pattern in how the greatest leaders and organizations think, act, and communicate. This pattern called the Golden Circle, explains why some leaders can inspire when others don`t.

His unconventional and innovative views on business and leadership have attracted international attention, and he has met with a broad array of leaders and organizations in nearly every industry. He teaches leaders and organizations how to inspire people and has presented his Golden Circle idea worldwide, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon.

Chapter - Introduction

i1 - Leadership, a God-Given talent or a skill anyone can learn?

Although some “natural-born leaders” may have been born with the capacity to lead, the skill is not only limited to them. In fact, we can all learn how to be great leaders.

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Free content: 4 chapters and 36 sections.

Premium content: 11 chapters and 93 sections.

Complete summary: 15 chapters and 129 sections.

Subscribe for full access.

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